But unlike brick-and-mortar businesses, ecommerce retail can take on a number of forms, with transactions involving a variety of products and services. B2C ecommerce encompasses transactions made between a E-commerce business and a consumer. B2C is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an […]

By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs. It’s a great start to creating a good marketing strategy once you’ve figured out what you’re selling and to whom you’re selling. However, this relationship only […]